New to celebrity endorsements and don’t know where to start? Not new to celebrity endorsements, but don’t know if you’re doing the right thing or paying the right price?
We have compiled this handy & never before guide to
5 Ways celebrities can endorse your brand & their costs, just for you!
1. Social Media Post
You can engage a celebrity to do a social media shoutout for your product & brand. You need to provide a brief, including the proposed posting date and content pointers such as product USPs and hashtags. It can be static post with photo(s) or a video post, accompanied by a caption. A video post will cost more than a static one. You can pay a loading fee to the celebrity for the permission to boost the post(as a sponsored post) to an expanded audience.
Most celebrities will only collaborate with products and brands that they have tried, or believe in. Having a celebrity promote your product and brand not only catches eyeballs and has better ad recall, it also propels your brand awareness and adds immediate credibility. The celebrity’s fee is based on factors such as popularity and social media following.
Social media posts provide a low-cost option for brands to market their products and services to a huge audience. For brands who are new to celebrity endorsements, we highly recommend social media post for them to get orientated into the rewarding world of celebrity marketing.
Cost: From S$1,000