{"id":2746,"date":"2021-12-14T16:31:33","date_gmt":"2021-12-14T08:31:33","guid":{"rendered":"https:\/\/www.thecelebnet.com\/?p=2746"},"modified":"2022-10-05T22:22:40","modified_gmt":"2022-10-05T14:22:40","slug":"5-ways-celebrities-can-endorse-your-brand-and-their-costs","status":"publish","type":"post","link":"https:\/\/www.thecelebnet.com\/zh\/5-ways-celebrities-can-endorse-your-brand-and-their-costs\/","title":{"rendered":"5 ways celebrities can endorse your brand, and their costs"},"content":{"rendered":"\t\t
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New to celebrity endorsements and don\u2019t know where to start? Not new to celebrity endorsements, but don\u2019t know if you\u2019re doing the right thing or paying the right price?
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We have compiled this handy & never before guide to<\/span><\/h3>

5 Ways celebrities can endorse your brand & their costs, just for you!<\/span><\/h3>
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1. Social Media Post<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Y<\/span>ou can engage a celebrity to do a social media shoutout for your product & brand. You need to provide a brief, including the proposed posting date and content pointers such as product USPs and hashtags. It can be static post with photo(s) or a video post, accompanied by a caption. A video post will cost more than a static one. You can pay a loading fee to the celebrity for the permission to boost the post(as a sponsored post) to an expanded audience.\u00a0<\/span><\/h6>
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Most celebrities will only collaborate with products and brands that they have tried, or believe in. Having a celebrity promote your product and brand not only catches eyeballs and has better ad recall, it also propels your brand awareness and adds immediate credibility. The celebrity\u2019s fee is based on factors such as popularity and social media following.\u00a0<\/span><\/h6>
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Social media posts provide a low-cost option for brands to market their <\/span>products and services to a huge audience. For brands who are new to celebrity endorsements, we highly recommend social media post for them to get orientated into the rewarding world of celebrity marketing.<\/span><\/h6>
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Cost: From S$1,000<\/span><\/h6>

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2. Live Streaming<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The pandemic has propelled the popularity and growth of social commerce, including live streaming and selling. While live selling has not reached the levels seen in China, it is definitely catching up in Singapore.<\/span><\/h6>\n

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Getai singer Wang Lei\u2019s meteoric rise as one of the biggest live sellers during Circuit Breaker last year is a testament to the medium\u2019s far-reaching powers. Mdada, a social commerce venture set up by celebrity hairstylist Addy Lee with his celebrity pals Michelle Chia and Pornsak, rakes in 7-figure sales monthly and just opened its own dedicated live streaming hub.<\/span>

<\/span>You can engage a celebrity to promote your products and services over live streaming, held on the celebrity\u2019s or your social media platforms, or live streaming channels of ecommerce platforms. Each session typically lasts between 30 to 45 minutes. However, not every celebrity will take on live streaming engagements. <\/span>
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<\/span>For those who do, they will introduce and promote your products to their followers, sharing their personal experience as a user. Your brand will benefit immediately from the credibility and recommendation extended by the celebrity. In addition, high conversion rates are possible with a highly engaged audience that can communicate directly with the celebrity during the live stream. <\/span><\/h6>\n
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For brands looking at extending the reach of the live streaming session, they can pay a loading fee to boost the video to a larger audience after the live stream. Live streaming provides a new and low-cost solution for brands to increase their sales and find new customers online. Couple with a celebrity, brand can significantly improve credibility and purchase intent to achieve better sales and revenue. <\/span><\/h6>\n
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Cost: From S$3,000<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3. Online Videos<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The advent of social media has provided brands with a low cost and effective way of reaching out to customers with engaging video content. TVC advertising requires a minimum five- or six-figure investment including endorsement fee, production cost and airtime buys. But running an online video campaign comes at a fraction of that cost.
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In addition, brands have free rein to decide on the type of content they want for their target audience online \u2013 there is almost no restriction on format, duration and even language. Brands can choose to get creative with a celebrity-fronted commercial, or a video testimonial that is sure to add instant visibility and credibility to the brand, setting it apart from competitors. Depending on concept, production cost can be as low as a few thousand dollars. <\/span>
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Jump on the bandwagon today & let celebrities expand your online reach and conversion!<\/span><\/h6>\n
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Cost: From S$10k\/year (excluding promotion)<\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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